VJS Construction Services; construction firm, milwaukee, wisconsin, general contractors, construction managers, and design builders

VJS Construction Services Corporate Office, Milwaukee, WI

VJS Brand Champions

VJS Construction Services Corporate Office, Milwaukee, WIOur brand promise clearly defines what it means to do business with VJS Construction Services: "We deliver an exceptional building experience by creating trusting partnerships with our customers, providing them with dedicated personal attention, quality workmanship, and innovative construction services." The delivery of the promise is predicated on the brand voice that includes seven key descriptors that communicate the values and culture of VJS Construction Services. They are: "dedicated not just cooperative", "resourceful not just skilled", "trustworthy not blunt", "innovative not speculative", "competitive not advantageous", "proactive not (just) responsive", "flexible not absolute." If each employee frames their behavior around the brand voice, defining each interaction by the seven key descriptors, VJS clients will have an exceptional building experience.

Semi-annual all employee meetings communicate to employees VJS' commitment to its clients. These meetings are designed to reinforce the brand promise and communicate the firm’s vision, strategic direction, and expectations for customer service. More importantly, the all employee meetings celebrate and honor VJS employees who are living the VJS Brand. 


PDF File Highlighting Brand Champions

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